• Nicole Hendrix

    Creative Director at TEGNA

  • hello.

     

    I'm an Emmy Award winning Creative Director/copywriter with a passion for technology and advertising. I'm also an experienced project manager and producer with a background in consumer marketing strategy and filmmaking. I thrive on collaboration with creative individuals and finding new, innovative ways to advertise to consumers. I am skilled in rebranding products and businesses in traditional and new media.

     

  • WORK HISTORY

    Producer

    YCSN Productions

    June 2016 – Present

    • Managing 1.5M independent feature film, You Can’t Say No (Peter Fonda, Marguerite Moreau)

    • Create overall marketing strategy including website, EPK, social media and PR

    • Payroll, hiring, scheduling, logistics, insurance, SAG paperwork, music licensing

    Creative Director

    TEGNA (formerly Gannett)

    Feb 2015 – May 2016

    -Create overall marketing strategy for WZZM13, wzzm13.com, and all social media sites
    -Manage a team of creative producers and coordinators
    -Maintain brand integrity and create strategic multi-platform content
    -Manage budget and media buying- experienced with co-op and digital ad sales
    -Co-created Mentorship program for all TEGNA marketing employees- have 24 matched pairs for 2016
    -Co-created Master Class educational program for all TEGNA marketing employees- coordinated 4 teachers and 50 students for Jan 2016 semester

    Sr. Writer/Producer

    Tribune Media

    September 2011 – February 2015

    -Produce, write and direct promotional campaigns for syndication and special events
    -Manage all elements of spot production including budget, hiring and directing talent and crew, contracts (union and non-union), and schedules
    - Social media content creator; Twitter and Facebook advertising campaign management
    - Work with sales team to create presentations, sizzle reels, and commercials for clients
    -Develop and implement social media policy and training curriculum for employees
    -Create and manage TribuneOnAir.com, an internal creative sharing website and support forum for Tribune owned stations

    Producer/Assistant Director

    Freelance Film Production

    September 2011 – January 2016

    -Coordinated and conducted interviews for documentaries domestic and international
    -Assembled and supervised post production teams
    -Direct VO artists and on-camera talent, art direct graphics and supervise picture and sound editors
    -Manage contracts, scheduling, locations, and budgeting

    Producer/Editor

    FIC Productions

    September 2011 – September 2013

    -Coordinated and executed the production of approximately 45 documentary interviews
    -Helped create branding and direction of the feature film Through These Gates
    -Developed marketing strategy with sales reels and trailers. Created and maintained website

    Writer/Producer

    CBS

    January 2009 – September 2011

    -Wrote, shot, & edited promos, PSAs, and commercials
    -Directed VO artists and on-camera talent 
    -Trained and transitioned photographers and editors to HD Non-Linear Editing

    Producer/Editor

    pH Factor Films

    November 2009 – October 2012

    -Co-Produced short films, web series, and pitch packages by hiring cast, crew, and equipment
    -Managed all contracts, schedules, and paperwork. Assisted director on set and found locations

  • Awards

    National Academy of Television Arts & Sciences Emmy

    Watch my 2014 Winner Here-->

    July 2014- Emmy Award- Short Promo

    June 2011- Emmy Award- Promotion Single Spot

    June 2010- Emmy Award- Best Evening Newscast

    PromaxBDA

    Watch my 2013 Winner Here-->

    July 2016- GOLD- Community/PSA

    June 2014-GOLD- Holiday/Special Event

    June 2013-GOLD- Program Promotional Campaign

    June 2013-GOLD- Entertainment Program Spot

    June 2013-GOLD- Special Event

  • LET'S CHAT

  • CONTACT ME!